Pet Brand
PET PRODUCTS
$50,915
Revenue in 5 months
Results
1,392
Units sold
3.74
ROAS
Overview
A new pet brand launching on Amazon needed to validate product-market fit and prove unit economics before committing to scale. Rather than launching a full catalog, the goal was to de-risk by concentrating on a single SKU.
Approach
Started with one validated SKU instead of a full catalog. Concentrated resources to build listing authority, gather reviews, and drive profitable ad spend before expanding, validating the economics before any scale-up investment.
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