
MOOD
WOMEN’S JEWELRY
942
Meta Ad Purchases
Results
$82k
Revenue
4.23
Peak ROAS
Overview
Mood, a U.S.-based jewelry brand, partnered with us to launch and scale Meta Ads with zero historical sales on the platform. Operating in one of the most competitive eCommerce verticals, they needed a proven strategy to generate revenue fast while improving return on ad spend at scale.
Approach
We launched Mood’s Meta Ads program from scratch, building a structure around rapid testing and data-driven scaling. After initial creative and audience testing in April, we identified top-performing products and scaled them through multiple high-converting ad variations. Over 2.5 months, we grew from $9.5K in revenue to over $82K, while improving ROAS each month—from 2.66 in April to 4.23 by mid-June. With the foundation in place, the brand is now positioned for $100K+ monthly revenue targets.
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