Built for brands
ready to grow.
Behind almost every great product is a founder stretched thin trying to sell it everywhere it needs to be sold. BYLD Commerce is the team that takes that weight off your plate, so you can get back to the part only you can do.
Built for marketplace growth.
With BYLD Commerce at your side, the growth you're after is closer than you think.
BYLD Commerce is a full-service ecommerce growth partner helping brands launch, scale, and thrive across today's leading marketplaces and advertising channels. From Amazon and Walmart to TikTok Shop, Meta Ads, creative production, and growth strategy, we bring together the expertise, execution, and systems brands need to grow with confidence.
Our approach.
Here's how we help consumer brands grow on the marketplaces where people already shop.
Rooted in Provo, Utah
We're based in Provo, Utah, with a team that works across time zones to support brands wherever they sell.
Performance advertising
We reach new audiences through paid advertising that actually drives results, not just impressions.
Platform expertise
Amazon, Walmart, TikTok Shop, and beyond — we know every platform inside and out, so your brand shows up right everywhere it needs to be.
A dedicated team
Every brand gets a dedicated pod of strategists, ad buyers, and creatives who know your business inside and out.
Marketplace growth
We partner with consumer brands to grow on the marketplaces where people already shop — meeting customers exactly where they're buying.
Data-driven strategy
We combine marketplace expertise with data-driven marketing to build sustainable, long-term ecommerce growth.
Creative that converts
From product photography to video ads, we build creative that's designed to perform, not just look good.
Our Story
Behind almost every great product is a founder who's brilliant at making the thing and stretched thin trying to sell it everywhere it needs to be sold.
That's the moment most brands find us. BYLD Commerce is an ecommerce marketing agency built to take that entire weight off your plate , to be the team that knows every one of those platforms inside out so you can get back to the part only you can do.
We're based in Provo, Utah, with a team that works across time zones, and we partner with consumer brands to grow on the marketplaces where people shop and reach new audiences with ads that actually pay for themselves.
Build . Growth . Scale.
Build . Growth . Scale.
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Launch with a strong foundation.
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Reach new customers across leading marketplaces.
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Create sustainable, long-term ecommerce growth.
Who We Are
At BYLD Commerce, we partner with ambitious brands to build, grow, and scale their ecommerce presence. From marketplace management to paid advertising, we help businesses navigate the complexities of digital commerce with strategies designed for long-term success.
Meet The Team
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Alex is passionate about helping brands grow and succeed across today’s leading e-commerce platforms. With experience supporting businesses on Amazon, Walmart, Shopify, TikTok Shop, and Meta, he specializes in developing strategies that drive sustainable growth and long-term success. Alex believes that strong partnerships are built on trust, transparency, and genuine relationships, and he takes pride in working closely with clients to understand their goals and help them navigate the ever-changing e-commerce landscape.
Outside of work, Alex enjoys spending time with his wife and two young children, staying active through sports and fitness, and operating his local gym. He values building strong relationships both personally and professionally and love
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Alec Hales partners with consumer brands to accelerate growth across Amazon, Shopify, Meta, TikTok Shop, and other ecommerce channels. As part of the Byld Commerce team, he works directly with founders and leadership teams to identify opportunities, solve growth challenges, and build strategies that create measurable business results.
Known for his practical, relationship-driven approach, Alec believes that successful growth comes from aligning strategy, execution, and accountability. Whether helping a brand expand into new marketplaces, improve advertising performance, or strengthen its e-commerce infrastructure, his focus remains the same: helping clients achieve profitable, long-term growth.
Alec is particularly passionate about working with entrepreneurial brands and enjoys helping business owners navigate the complexities of modern ecommerce. Clients value his ability to ask the right questions, communicate candidly, and remain focused on outcomes rather than marketing buzzwords.
When he’s not working with brands, Alec enjoys spending time with his family, building aquarium ecosystems, reading fantasy literature, and exploring new business ideas.
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Kaitlyn Brian is a marketing professional with an MBA and a background in digital marketing, brand strategy, content creation, and business analytics. She is passionate about helping brands connect with customers through engaging storytelling, data-driven decision-making, and innovative marketing strategies. With experience in campaign management, website optimization, social media marketing, and event promotion, Kaitlyn enjoys finding creative solutions that drive growth and build meaningful customer relationships.