Crae Home
HOME GOODS
-$450
Starting Profit
Results
$4.5k
Profit after system fix
$20k
Monthly revenue reached
Overview
Crae Home launched into losses with broken economics — revenue too low, costs too high, and confidence eroding fast. The brand needed an immediate turnaround.
Approach
Rebuilt the system from the inside out — fixed pricing, restructured ad campaigns, optimized listings, and rebuilt the funnel. The turnaround took the brand from -$450 to $4,500 in profit, and from $267 to $20,000+ in monthly revenue.
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