ANDI
Prior-year Amazon revenue $9K
Case Study

584% Revenue Growth.
Built on Strategy.

A great brand, a smarter Amazon strategy, and what changed in twelve months.

Fashion Accessories Amazon Growth
584%

Growth on Amazon

$100k

Gross Sales, 12 Months

5,160+

Units Sold

A Brand Built on Quality

Shop ANDI is a premium lifestyle brand committed to creating thoughtfully designed products that combine everyday functionality with modern aesthetics. Built on quality, simplicity, and exceptional customer experience, the brand had already earned the trust of its customers but struggled to gain the visibility needed to compete on Amazon.

As the marketplace became increasingly competitive, ANDI needed more than additional advertising — it needed a strategy that would improve discoverability, strengthen conversions, and support long-term growth without compromising its premium positioning.

Floral print scrunchie close up
Model with pink satin scrunchies styled in a braid
The ANDI studio, with the brand's colorful logo painted on the wall
Behind the brand · The ANDI studio
Goal

Sustainable brand growth

Approach

Optimize, validate, scale

Focus

Listings, Ads & Creative

Strategy

Conversion-focused optimization

Visibility Without Compromise

Crowded Category

ANDI had brand equity but was getting lost in a saturated Amazon marketplace with little differentiation at scroll speed.

No Discounting

The goal was scale through positioning and performance — not price cuts that would erode brand perception.

Clear Objective

More search visibility. Higher conversion rates. Consistent results month over month, not just a spike.

Listing Rebuild: From Search to Sale

To convert modern shoppers, every part of the listing must work together. We optimized the titles for primary search intent, expanded backend terms to catch broader discovery traffic, and transformed the bullet points into persuasive sales drivers.

Restructured titles to lead with high-intent search terms while staying readable and brand-forward.

Reworked every bullet to lead with benefits, address objections, and close the mental sale before the buy box.

Expanded backend keyword coverage to capture broader, adjacent discovery — traffic the front-end copy never could.

Model wearing ANDI gold hoop earrings
ANDI gold heart earrings on branded packaging
Floral print scrunchie close up
Model with pink satin scrunchies styled in a braid
Woman wearing a colorful ANDI flower hair clip outdoors

Creative That Converts at Amazon Speed

Shoppers make decisions in seconds. Every visual element was designed to capture attention, communicate value, and move customers closer to purchase.

01

Outcome-First Imagery

Visuals focused on product benefits, results, and key differentiators — not just what the product looks like.

02

Trust in 5 Seconds

The first image experience was designed to build credibility quickly and reduce shopper hesitation.

03

Clear Differentiation

Key product advantages were made instantly visible, helping customers understand the value without extra effort.

Before & After · Revenue

Twelve months, one growth curve.

Before
After
$9,420
Prior year
$100,000+
12 months
Drag to compare
— ANDI, Founder
Woman wearing a colorful ANDI flower hair clip outdoors among cacti
Brand in the Wild

Behind every listing is a product people genuinely want to wear, share, and search for by name.

Ads + Testing Loop

Advertising wasn't just a traffic driver — it became a data engine for continuous improvement.

01

Targeted Campaigns

Launched Amazon Ads focused on high-converting search terms to reach qualified shoppers.

02

Data-Driven Insights

Used live ad performance data to identify winning keywords, messaging, and customer behavior.

03

Continuous Optimization

Ran ongoing A/B tests on product pages to improve conversion rates and maximize performance over time.

Ready to Be Our Next Success Story?

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